Ahhh St. Tropez… where to begin? With the stunning beaches? The buzzing beach clubs? The glamourous shopping? The handsome Frenchmen? To help you get acquainted with this one, I guess we’ll start off with some FAQ’s heard around this famous French Riviera town…
Q: Is it too early to pour some rosé? Is that Beyonce and Jay Z over there on that yacht? Wait, they have museums here?
A: Never, quite likely, and yes.
But really, there’s a reason St. Tropez is known as the summer playground for the rich and famous. Leo DiCaprio treated his latest supermodel gf, Kelly Rohrbach, to a getaway here in July—yacht, entourage, manbun, and all. Around the same time, Selena Gomez was spotted with Cara Delevingne frolicking aboard a different yacht to celebrate her 22nd birthday. Bottom line, this town is super, super glamed up. And it is great. The restaurants are impeccable, offering everything from outrageous glitz and people watching to local seafood eateries. Regardless, you’ll wash it all down with rosé or Crystal cause the days flow right into the night (no really, lunch can go as late as 6pm). While sometimes posh destinations can feel a bit stifling, in St. Tropez that is not the case. After an hour and a bottle at a beach club champagne party, you may just find yourself dancing atop a table, day or night, surrounded by jetsetters and locals alike who will join in rather than judge. The revelry of the French Riviera is simply unbeatable. And hey, if that’s not your thing, plenty of beach clubs are more sanctuary than spectacle, offering lavish white beach mattresses where you can relax poolside, wine glass in one hand, beach read in the other. Not to mention, if you refer back to FAQ #2, there’s actually a ton of great site seeing to do around town for when your St. Tropez tan starts to see a little too much sun and champagne.
No matter how you spend your time on this vacation, you’ll still want to dress your beachy best in this town renowned for its high-end fashion and stylish visitors. Of course, fill your suitcase with your most glamorous resort-wear (we’re talking designers and diamonds), but keep in mind an air of timeless femininity with your looks. For restaurants and bars, think super-femme silhouettes and some muted beach tones to offset metallics or splashy prints. On the beaches, the styles range from D&G bikinis, layered with chunky necklaces, bejeweled bangles, and silk kaftans, to absolutely nothing at all—nudists are very much welcome. When accessorizing, go big. Big floppy hat, big sunglasses, big beach bag, big brand names. Safe to say a big suitcase is an absolute must (though as always, leave some wiggle room for shopping while you’re there). With that, get packing and leave your bottled St. Tropez behind, because you’re coming for the real deal. Bon voyage!