Saint-Tropez
Overview

Ahhh St. Tropez… where to begin? With the stunning beaches? The buzzing beach clubs? The glamourous shopping? The handsome Frenchmen? To help you get acquainted with this one, I guess we’ll start off with some FAQ’s heard around this famous French Riviera town…

Q: Is it too early to pour some rosé? Is that Beyonce and Jay Z over there on that yacht? Wait, they have museums here?
A: Never, quite likely, and yes.

But really, there’s a reason St. Tropez is known as the summer playground for the rich and famous. Leo DiCaprio treated his latest supermodel gf, Kelly Rohrbach, to a getaway here in July—yacht, entourage, manbun, and all. Around the same time, Selena Gomez was spotted with Cara Delevingne frolicking aboard a different yacht to celebrate her 22nd birthday. Bottom line, this town is super, super glamed up. And it is great. The restaurants are impeccable, offering everything from outrageous glitz and people watching to local seafood eateries. Regardless, you’ll wash it all down with rosé or Crystal cause the days flow right into the night (no really, lunch can go as late as 6pm). While sometimes posh destinations can feel a bit stifling, in St. Tropez that is not the case. After an hour and a bottle at a beach club champagne party, you may just find yourself dancing atop a table, day or night, surrounded by jetsetters and locals alike who will join in rather than judge. The revelry of the French Riviera is simply unbeatable. And hey, if that’s not your thing, plenty of beach clubs are more sanctuary than spectacle, offering lavish white beach mattresses where you can relax poolside, wine glass in one hand, beach read in the other. Not to mention, if you refer back to FAQ #2, there’s actually a ton of great site seeing to do around town for when your St. Tropez tan starts to see a little too much sun and champagne.

No matter how you spend your time on this vacation, you’ll still want to dress your beachy best in this town renowned for its high-end fashion and stylish visitors. Of course, fill your suitcase with your most glamorous resort-wear (we’re talking designers and diamonds), but keep in mind an air of timeless femininity with your looks. For restaurants and bars, think super-femme silhouettes and some muted beach tones to offset metallics or splashy prints. On the beaches, the styles range from D&G bikinis, layered with chunky necklaces, bejeweled bangles, and silk kaftans, to absolutely nothing at all—nudists are very much welcome. When accessorizing, go big. Big floppy hat, big sunglasses, big beach bag, big brand names. Safe to say a big suitcase is an absolute must (though as always, leave some wiggle room for shopping while you’re there). With that, get packing and leave your bottled St. Tropez behind, because you’re coming for the real deal. Bon voyage! 

Stay

Where to stay

Indulge

Indulge

DINING

If you like anything truffle infused (foie gras, carpaccio, ravioli, risotto…) then you must stop at Bistro a la Truffle, a smaller version of the French original. Go for a classic femme ensemble, nothing too zany, to compliment the vibes of the black and white photos of St. Tropez’ yesteryear lining the Bistro walls. This place is old school, no frills, delicious, and has an excellent wine bar. And you’ll leave smelling like truffle, which isn’t the worst thing in the world.  Even in France, it’s hard to resist a chic casual Italian eatery. Cristina Saulini, a Puglia-inspired restaurant of beachy Mediterranean flair is one of the best Italian restos in town—better than some of the chichi big guys. For an evening or a lunch when you’re vibing more vintage vs. trendy new designer-wear, saunter over to Saulini to dine in a more laid back setting with the local elite. Sexy and sophisticated, Le Grand is prime for dressing up to see and be seen—literally, you’ll be dining on an open patio or by a large window overlooking the buzzing town just off the main port where locals and vacationers pass by in their designer-wear and stilettos; truly some of the best people watching you can find. Keep the rosé flowing cause this fun, stylish restaurant turns into a dance party as the night progresses.

Pizza? In St. Tropez? Really? Yes, really, because Pizzeria Bruno is simply that delicious.

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You can savor most any classic pie here, but their menu speciality (in true St. Tropez fashion) is the pizza topped with local seafood. Everyone needs a break from the ritzy-ness at somepoint, and even gluten-free die-hards struggle to say no to pizza, so indulge the right way at Pizzeria Bruno for casual deliciousness. Pearl Beach is a swanky, freespirited restaruant of Mediterrean cuisine with an Asian twist. Wear something silky and sexy here for date night, where you can enjoy gorgeous ocean views without too much of a crowd (the establishment is fairly hidden on the edge of St. Tropez). The Thai tiger shrimp salad is a specialty, but any adventurous foodie really can’t go wrong. The food is fantastic at Brasserie Des Arts; the whitewashed atmosphere luxuriously artistic (true to its name), and the clientele as fabulous as you can imagine. Brasserie is one of the trendiest, most fun restaurants in town, so pick a playfully chic outfit to go with the scene. A silk romper might do you well, especially if you go during at the busiest time (Thursday-Saturday in season) when everyone ends up dancing on tables after dinner (and a bottle or two) before they go to Caves de Roy. St. Tropez allures a glamourous crowd, including yourself, but if you’d like to take a break from the glitz for a laidback seafood meal among the locals, La Pesquiere is your spot. All you need is your cute coverup and sandals to savor their noteworthy calamari (locally prepared, of course) at this cozy, family-run, seaside restaurant. The vibes are chill, the view is great, and the dishes are even better. Channel stylish Betty Draper of Mad Men when dining at Colette,a Riviera cuisine eatery at Hotel Sezz, laid in a mod ‘50’s inspired complex of quirky décor. Definitely reserve a table outside on the terrace if you visit between July and September, where you can enjoy the resort’s beachy menu to the tune of DJ beats coming from the Dom Perignon sponsored champagne bar. Reasons to dine at Villa Romana: #1, George Clooney has been spotted here. Should we stop there? Well, in case he’s not your type… #2, Delicious old-school Italian cuisine (with fresh catches from the local seafood market). #3, Stunning décor of gold-leaf furniture, oil paintings, purple couches, and all things regal. #4, boisterous yet fabulous clientele, prime for people watching. We could go on, but we think you’re getting the gist… Come for seriously fantastic Italian food, entertaining guests, and a lavish ambiance. Oh, and you can get away with something skimpy here, if you so desire. 

NIGHTLIFE

Come for a beach day of mellow DJ beats, or come for after-dinner-drinks-turned-dance-club with less-mellow DJ beats, but either way we urge new to visit St. Tropez’ hottest new beach club, Riva Plage, along Pampelonne. Wear crisp white linen accessorized with turquoise stones to blend right in with the décor, or perhaps something in vibrant fuschia to stand out. Prepare to get a little wild on the all-white waterfront terrace at L'Opéra, featuring Italian leather banquettes and impressive interior art décor. The main attraction, however, is what L’Opera will call their central “communal table,” but what we will tell you doubles as a stage when the sun sets for a cabaret show of fire-eaters, electro-violinists, and likely some dancing clientele if the cocktails are strong enough.  For similar wonderful outrageousness, Stefano Forever transitions from beach club by day to cabaret by night, with trapeze artists, contortionists, and more amid magical mythical décor. Don’t take is personally should a topless singer get more attention than your fab outfit. If you’re not vibing crazy caberet one evening, Bar Du Port is a more demure option. It’s open year round, thus attracting a good amount of locals among jetsetters to this stylish spot of quirky décor, great for happy hour pre-dinner or a late-night DJ post-dinner. A shockingly off-the-radar spot is White 1921, which many do not know is owned by LVMH, so obviously it’s the epitome of style and it’s about time more visitors start to notice this hidden happy hour treasure. Cheers a glass of posh champagne poured by one of their handsome French bartenders. During the day, you’d be remiss to miss Nikki Beach, the cool cousin of Miami’s famed and frenzied beach club. Even if you can’t arrive by yacht or heli, arrive in head-to-toe style to this Tropez hotspot for a day of poolside chilling and first-class boozing among the rich and famous. Come back later ‘cause it transitions into a full-blown dance club after hours. Next door to Nikki, stop by Bagatelle Beach, the famous NYC brasserie that has brought its Champagne specials to St. Tropez, so you can pop bottles as the sun sets over Pampelonne Beach.  Les Caves Du Roy or just Cave as the locals call has been the place for the rich and famous to party since For more rich and famous and the chance to party alongside Rihanna, Cindy Crawford, Alessandra Ambrossio and other pretty people, VIP Room is your spot. Though open solely during peak season (July-September) it’s been a namesake in St. Tropez nightlife for years. Come donned in your designer best for a never-ending night of never-ending revelry.  

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Explore

Explore

St. Tropez’ (in)famous beach clubs are absolutely where you should be during the day. Nikki Beach on Pampelonne is a must, so long as you’re ready to get Champagne-soaked circa 5pm, when their famed Champagne parties begin. This place is also known for their themed parties, so be ready to dress up with friends. Final tip: its biggest and best day is Sunday.  Also on Pampelonne (a nude beach, btw, fair warning) you’ll find haute beach club Les Palmiers, an oasis separate from the ruckus revelry that’s still known for attracting the rich and famous. Your St. Tropez glow will look extra dark against the chic all white décor.  Le Club 55 is another posh spot attracting high-end, sophisticated clientele. Who knows, it might just be Kate Moss hiding under that fedora and oversized Valentino shades. Oh, and be sure to order the famous Crudité here for the full Club 55 experience. We know you booked a trip to St. Tropez primarily to tan and drink rosé aboard a yacht, but if you’re seeking more to do beyond hedonistic pleasures, there’s some great sightseeing as a bonus. Chappelle Sainte-Anne is a gorgeous chapel built in 1618 that now houses an excellent collection of old paintings centuries-old miniature boats that are so precious they are only open for public viewing once a year on St. Anne’s feast day, July 26th. Any other day, head to the Museum of l’Annonciade, also set in a small 17th century chapel, representing artwork from the likes of Paul Signa and Pablo Picasso.  When you roll up to St Tropez on your yacht, you’ll likely dock at Vieux Port near La Ponche, the oldest part of town and picturesque site of great restaurants, bars, and boutiques, not to mention the famous St. Tropez 16th-17th century Citadelle, a military stronghold with a great naval museum and even better views. For a relaxing, scenic stroll, slip into a chic lace sundress and peruse Place de Lices, a delightful tree-canopied area known for open-air markets and talented street performers (be sure to stock up on some delicious olive oil). Adventurous ladies can take a day to burn off the beach booze at Pointe du Capon, a beautiful cape crisscrossed with hiking and walking trails. 

SHOP

Where to Shop

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If your wardrobe is lacking in designers and diamonds, we suggest you invest in some staple items stat, or at least arrive bearing your credit cards for a retail rampage. The bright printed bikinis at Kiwi are synonymous with St. Tropez style—there are actually 3 boutiques in the town. You can even bring your man along with you with minimal complaints cause they’ve got great men’s trunks too.  Chic sandals are a definite St. Tropez necessity, so pick up a pair of impeccable quality at Rondini, a family-owned business in town. Complete your beach look with a classic Tropezienne cover-up from La Chamise Tropezienne, where they specialize in crafting gorgeous shirts in their trademark color, white, though they also create vibrant pinks and turqouises.  As we said before, big hats are a thing here, and you can score a classic one at Gas Bijoux. It’s also great for exotic jewelry, so you can slather your wrists in brightly colored bangles or let meticulously beaded earrings dangle in the beach breeze. We’re starting to see an outfit coming together for a perfect St. Tropez instagram shot, enough to induce some envy from all your friends back home. Not done yet though. You’ll need some glam dinner attire once you’ve showered off the sand and surf. Le Depot is a designer shoppers paradise, for classic apparel and accessories from Hermes, Dior, Chanel, Gucci, Prada, Louis Vuitton and more (you can indulge in more Villa Louis Vuitton at the store’s own St. Tropez location). But don’t neglect what goes on underneath… make some lucky man happy (husband, boyfriend, cute French man from beach club, whatever) with French lingerie from the famous Frisson at 2 Rue Jean Mermoz.  Always pay a visit to the fashion queen of St. Tropez, Martine Chambon, whose chic boutique features the latest trends from the hottest designers where you can score pieces by Zac Posen, Yves Saint Laurent, and Balenciaga. 

Shop the Destination

Adriana Degreas Ginkgo Halterneck Swimsuit $315.00
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Tabula Rasa Anat macramé cotton bikini $595.00
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Norma Kamali Studded bikini $800.00
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Norma Kamali Mio one-shoulder studded swimsuit $525.00
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Adriana Degreas Araruta Print Halter Bikini $300.00
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Zimmermann Valour Embroidered Floral-print Triangle Bikini $250.00
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Del Mar Alayna Maillot $195.00
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Stella McCartney The Skinny printed boyfriend jeans $495.00
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Marques’ Almeida Knotted Denim Mini Skirt
$465.00
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Adriana Degreas Ruffled silk crepe de chine maxi skirt $695.00
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Dodo Bar Or Embellished lace-trimmed cotton-jacquard skirt $340.00
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Dodo Bar Or Embellished lace-trimmed cotton-jacquard top $170.00
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Cecilie Copenhagen Topanga scarf-jacquard off-the-shoulder top $137.00
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Citizens of Humanity Liya Classic High Rise $298.00
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Ellery Delores ruffled off-the-shoulder crepe top black $750.00
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Isabel Marant Sybil Embroidered Cotton Twill Skirt $469.00
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Bliss and Mischief Conjure embroidered mid-rise straight-leg jeans $490.00
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IRO EXCLUSIVE Hana Moto Leather Jacket $1,250.00
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Max Mara Studio Derris trousers $275.00
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Missoni Exclusive Crochet-knit halterneck maxi dress $2,160.00
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Cecilie Copenhagen Scarf-jacquard wide-leg trousers $160.00
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LOVESHACKFANCY Georgia Embroidered Top $235.00
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Chloé Suede and canvas wedge espadrilles $395.00
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Gianvito Rossi Portofino velvet sandals $815.00
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Álvaro González Angela Pom Metallic Flat Sandals $480.00
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Sophia Webster Flossy pompom-embellished leather pouch $414.00
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Figue Heidi Tuk Tuk embroidered tote $695.00
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Saint Laurent Monogram palm-jacquard fringed pouch $563.00
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Ranjana Khan Chandelier Earring $396.00
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Alice + Olivia Beverly Swarovski crystal-embellished round-frame acetate sunglasses $350.00
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Gigi Burris Ete Floppy Brim Straw Hat $398.00
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Lizzie Fortunato EXCLUSIVE Silk Rope Tie Belt $295.00
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