Leave it to the basics to gab about their Roman holiday or the summer they spent under the Tuscan sun over their pumpkin spice lattes. Your getaway to undiscovered Italy - Puglia, to be exact - is the top stop for those truly in the know. This remote heel of Italy’s boot, filled with fairytale cottages and mouthwatering authentic cuisine, remains un-scuffed from the excessive tourism that abounds in a flashier Italian cities and coastal hotspots. With clear waters, secluded beaches, abounding olive trees, and burnt orange sunsets, it’s baffling that the tourists have yet to swarm, and we are glad they haven’t. Even when JT and Jessica Biel got married here, the locals played it cool, as the typical tourism is domestic, the kind where everyone knows everyone because they have been coming with their families for generations. It’s all very sciccoso (hello, chic!).
Casual, comfy sandals are your best bet for a hot Pugliese summer – think minimalist Ancient Greek or Tom Ford – especially given you’ll be getting around mostly by bike or foot. Keep some kicky heels on hand for dinners of chilled rose, crisp Italian bread and fresh-from-the-water fish. While you will likely run into some Italian aristocrats exuding trademark effortlessness, Puglia isn’t the place to stress about which brand is best. Break out your vintage finds or casual resort wear and dress for yourself, not for whom you might see - authentic is the theme here. The beaches are more rustic, little more than breaks in the rocky coastline creating cozy coves of sunlight, and simple says it best – think a Topshop two-piece and a crisp white shirt as a cover up. For daytime, relax in a breezy sundress or flowy tank with printed shorts, then swap in a maxi for more elegant dinners by the sea. Attire aside, Italy’s Puglia, will become your new favorite sanctuary. On your mark, get set, brag.